FINAL :: Fashion & Advertising Photography

Flipping through the glossy pages of magazines, how many images do you see of fashion and products being sold? What do you think of when you hear the word “fashion”? Chances are, images of catwalks, models, and couture clothing fill your head, but fashion is so much more. Fashion photography has been around since the advent of the camera. Fashion, like photography, is an ever-changing and evolving art form. There are many different types of fashion in America alone, leaving this assignment very broad. 

Artists to consider: Richard Avedon, Helmut Newton, David LaChapelle, Mario Testino, Ellen Von Unwerth


Brands to consider: Forever 21, GQ, Free People, Louis Vuitton,  J. Crew 

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Assignment
Your assignment is to submit 3 fashion photos and 3 product photos that could be printed in a magazine. You will mount one 8x10 on board (your best one). You will be mounting on black board or matting the images in a professional manner. This is your FINAL so show me everything that you’ve learned throughout the year. This project is a culmination of your EXCELLENT photography skills. Be sure to place all 6 photographs in the Google Classroom folder before the day of the final. You may print your image in the classroom but it is your responsibility to have it printed and mounted by the exam day. If you cannot print at school then you may print them at CVS or another photo lab. 

Tips:

• Look around you. What kind of fashion surrounds you? Then think about what kind of fashion you want to photograph (vintage fashion, couture fashion, teen fashion, men’s fashion). You may use anything that has to do with fashion (heels, purses, accessories).
• When photographing a product, think about something that really interests you and find a way to make that product pop. Set up a studio if need be in order to get those crisp shots. Are you photographing an organic face lotion? Perhaps place rose petals with your shot. Want to sell makeup like a magazine? Make your own tabletop and photograph from above with clean even light. Make it APPEALING. 
• Think about your subject and how you are going to frame it. You are going to be selling this fashion design or this product so you want it to look fantastic. Think about your model-will there be one? Think of what background you choose. Are you going to use a studio setting or outdoor setting? The rest of the photograph should complement your product.
• Edit your photo. No digital photographer shows unedited photographs. Use Photoshop to make your photo pop. Online tutorials are great resources to find out how to edit photographs if there is something specific that you want to do that we did not learn in class. I suggest you do some research for Photoshop tutorials—especially if you want to make perfect skin, or lens flare, or any other specific element to add to you image. 
• Our cameras have an aspect ratio of 8x12. You need to crop 2 inches off the 12" side to make a photograph be 8x10. 8x12 mats are difficult to find, most are sold as 8x10 so keep this in mind while printing.

Resources: Pinterest fashion pin board